Director | EP at GRAYN Media

Hi, I'm Joon, a commercial director based in North Vancouver, BC. My work looks to visually depict things that are otherwise intangible, such as unbridled devotion, social dynamics, or identity under pressure. As Executive Producer at GRAYN Media, I bring that same instinct to commercial production for brands across North America.

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MASKING (Ray-Ban Spec)
Director

Silhouettes of five people standing in a dark, dimly lit room, with some faint light behind them. One person is sitting in the background, and there is an orange object on a table in the foreground.
A woman with dark hair facing a white mask with dark sunglasses, set against a dark background.
A person with blonde hair, wearing a dark shirt, stands in a dark space illuminated by red light, with their arms crossed.
Person wearing a red hooded cloak, facing away in a dark setting.

BLOOM (Molly Tea)
Director / Producer / Editor

Person sitting on a pink flower field reading a book.
A young girl with a black hat and white shirt with blue suspenders looking down, blurred view through a glass or mirror.
Close-up of person holding a fireworks stick and a firework rocket.
Close-up view of a dark, irregularly shaped object with glowing yellow-green spots inside, against a warm, reddish background.

WE MEAN WELL (Wize Tea Spec)
Director

A man with brown hair and blue eyes looking inside a refrigerator, reaching for a bottle of soda, with various food items visible on the shelves.
A man with short dark hair and a checkered shirt smiling in a brightly lit room with curtains and colorful artwork behind him.
A hand holding a can of Wize iced tea with lemon flavor and a glass bottle of iced tea in the background.
A man in a blue plaid shirt standing at a kitchen sink, with colorful abstract patterned cabinets and a marble countertop, decorated with various containers, a fruit tray, and a black and white polka dot vase.