Director & Photographer

Concept-Driven Visual Stories Exploring Humanity

Independent Director | EP at GRAYN Media

Hi, I’m Joon, a director and photographer based in Vancouver, BC. As a freelance director, I craft conceptually driven, emotionally nuanced visual stories that explore the tension of the human experience. As Managing Director and Executive Producer at GRAYN Media, I oversee agile commercial campaigns with that same meticulous eye.

Directing Work

FIVE (Ray-Ban)
Spec Commercial - Director & Editor

BLOOM (Molly Tea Canada)
Client Work - Director & Editor

Photography & Zines

Selected still work and digital zines.

An ongoing exploration of my thirties. Centered on Welcome to 30, this space serves as a real-time archive of the decade leading up to forty, released through a collection of digital and print zines.

Welcome to 30: Vol. 2
SLIFE - Digital zine

Welcome to 30: Vol. 1
A Cave Begets a Tree - Digital zine

PROJECTS

Welcome to 30 | Photography Project

The making of a photo book that documents the journey of thoughts throughout my 30s. A series of zines consisting of photographs and writings, culminating into a final photo book.

RHO | YouTube Channel

An audiovisual medium to explore my thoughts pertaining to creativity and intentionally using a camera. Simultaneously an excuse to buy and review gear.

We All Have Casts | Podcast (hiatus)

Each guest writes a thank you letter to someone influential in their life. A medium to examine the impact of our lives and how identities are shaped.

Products