Ray-Ban (Spec)

MASKING

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MASKING is an exploration of neurodivergent masking. The film drops the protagonist into a series of exaggerated, surreal social spaces. These environments serve as a visual representation of her attempting to mask and her innate urge to reduce human interaction to strict pattern recognition.

Created as an homage to the original Ray-Ban 'Never Hide' campaign, the project seeks to re-contextualize that idea into modern-day discourse. It explores the tension between absolute masking and living entirely unfiltered, ultimately searching for a sustainable space in between.

A person wearing a red hoodie, facing away in front of a black background, with the hood covering their head.
Black and white photo of a film or video production set with a monitor displaying a scene of four people. The set has a wooden ceiling with lighting fixtures, and crew members and equipment are visible.
A group of people sitting around a dinner table with lit candles, candles, and decorative objects, while a man stands and gestures during a dinner gathering in a room with curtains and a patterned ceiling.
Two men are working together on a camera setup inside a wooden workshop or barn. One man is holding the camera and looking through its viewfinder, while the other man is observing and thinking with his hand on his chin. The background contains various equipment and tools.
People gathered in a dark room, some sitting on chairs and others standing, with lighting equipment and reflective surfaces.
Film crew inside a barn, setting up shot, with lighting equipment and a boom microphone, people talking and preparing for a scene.

CAST: Lainey Baldwin, Joseph Oppong, Caleb Brigham, Rodrigo Flores, Jordann Fruin

DIRECTOR: Joon Rho

PRODUCER: Bruna Davi Moreira

DIRECTOR OF PHOTOGRAPHY: Colm Keating

PRODUCTION DESIGNER & COSTUME: Olivia Horrell

CAMERA OPERATOR: Sacha Vanhecke

1ST AC: Gurkeerat Singh

2ND AC: Saman Shariati

GAFFER: Cristian Oriak, Karthik Sharma

KEY GRIP: Avinash Rathnani

PRODUCTION SOUND MIXER: Kevan McGovern

EDITOR: Josiah Maningas

SOUND DESIGNER: Joon Rho

COLORIST: Daniela Rodríguez

PRODUCTION ASSISTANT: Josh Stuart

BTS CAPTURE: Husnain Tariq, Threshold Studios, GRAYN Media