About

MASKING is a psychological exploration of the phenomenon of neurodivergent masking. The film initially drops its protagonist into a series of exaggerated, surreal social spaces. These environments serve as a visual manifestation of her distorted perception and the innate urge to reduce human interaction to strict pattern recognition. Conceived as a modern homage to the original Ray-Ban 'Never Hide' campaign, the project grounds that classic ethos in contemporary nuance. It explores the tension between absolute masking and living entirely unfiltered, ultimately searching for a sustainable space in between.

production

Nojun Creative

Deliverables

3 min Branded Narrative

credits

Talent

LAINEY BALDWIN, JOSEPH OPPONG, CALEB BRIGHAM, RODRIGO FLORES, JORDANN FRUIN

Director

JOON RHO

Producer

BRUNA DAVI MOREIRA

Director of Photography

COLM KEATING

Production & Costume Designer

OLIVIA HORRELL

Camera Operator

SACHA VANHECKE

1st AC

GURKEERAT SINGH

2nd AC

SAMAN SHARIATI

Gaffer

CRISTIAN ORIAK, KARTHIK SHARMA

Key Grip

AVINASH RATHNANI

Sound Mixer

KEVAN MCGOVERN

Editor

JOSIAH MANINGAS

Colorist

DANIELA RODRIGUEZ

BTS Capture

HUSNAIN TARIQ, THRESHOLD STUDIOS, JOSH STUART

About

MASKING is a psychological exploration of the phenomenon of neurodivergent masking. The film initially drops its protagonist into a series of exaggerated, surreal social spaces. These environments serve as a visual manifestation of her distorted perception and the innate urge to reduce human interaction to strict pattern recognition. Conceived as a modern homage to the original Ray-Ban 'Never Hide' campaign, the project grounds that classic ethos in contemporary nuance. It explores the tension between absolute masking and living entirely unfiltered, ultimately searching for a sustainable space in between.

production

Nojun Creative

Deliverables

3 min Branded Narrative

credits

Talent

LAINEY BALDWIN, JOSEPH OPPONG, CALEB BRIGHAM, RODRIGO FLORES, JORDANN FRUIN

Director

JOON RHO

Producer

BRUNA DAVI MOREIRA

Director of Photography

COLM KEATING

Production & Costume Designer

OLIVIA HORRELL

Camera Operator

SACHA VANHECKE

1st AC

GURKEERAT SINGH

2nd AC

SAMAN SHARIATI

Gaffer

CRISTIAN ORIAK, KARTHIK SHARMA

Key Grip

AVINASH RATHNANI

Sound Mixer

KEVAN MCGOVERN

Editor

JOSIAH MANINGAS

Colorist

DANIELA RODRIGUEZ

BTS Capture

HUSNAIN TARIQ, THRESHOLD STUDIOS, JOSH STUART

About

MASKING is a psychological exploration of the phenomenon of neurodivergent masking. The film initially drops its protagonist into a series of exaggerated, surreal social spaces. These environments serve as a visual manifestation of her distorted perception and the innate urge to reduce human interaction to strict pattern recognition. Conceived as a modern homage to the original Ray-Ban 'Never Hide' campaign, the project grounds that classic ethos in contemporary nuance. It explores the tension between absolute masking and living entirely unfiltered, ultimately searching for a sustainable space in between.

production

Nojun Creative

Deliverables

3 min Branded Narrative

credits

Talent

LAINEY BALDWIN, JOSEPH OPPONG, CALEB BRIGHAM, RODRIGO FLORES, JORDANN FRUIN

Director

JOON RHO

Producer

BRUNA DAVI MOREIRA

Director of Photography

COLM KEATING

Production & Costume Designer

OLIVIA HORRELL

Camera Operator

SACHA VANHECKE

1st AC

GURKEERAT SINGH

2nd AC

SAMAN SHARIATI

Gaffer

CRISTIAN ORIAK, KARTHIK SHARMA

Key Grip

AVINASH RATHNANI

Sound Mixer

KEVAN MCGOVERN

Editor

JOSIAH MANINGAS

Colorist

DANIELA RODRIGUEZ

BTS Capture

HUSNAIN TARIQ, THRESHOLD STUDIOS, JOSH STUART