About
MASKING is a psychological exploration of the phenomenon of neurodivergent masking. The film initially drops its protagonist into a series of exaggerated, surreal social spaces. These environments serve as a visual manifestation of her distorted perception and the innate urge to reduce human interaction to strict pattern recognition. Conceived as a modern homage to the original Ray-Ban 'Never Hide' campaign, the project grounds that classic ethos in contemporary nuance. It explores the tension between absolute masking and living entirely unfiltered, ultimately searching for a sustainable space in between.
production
Nojun Creative
Deliverables
3 min Branded Narrative
credits
Talent
LAINEY BALDWIN, JOSEPH OPPONG, CALEB BRIGHAM, RODRIGO FLORES, JORDANN FRUIN
Director
JOON RHO
Producer
BRUNA DAVI MOREIRA
Director of Photography
COLM KEATING
Production & Costume Designer
OLIVIA HORRELL
Camera Operator
SACHA VANHECKE
1st AC
GURKEERAT SINGH
2nd AC
SAMAN SHARIATI
Gaffer
CRISTIAN ORIAK, KARTHIK SHARMA
Key Grip
AVINASH RATHNANI
Sound Mixer
KEVAN MCGOVERN
Editor
JOSIAH MANINGAS
Colorist
DANIELA RODRIGUEZ
BTS Capture
HUSNAIN TARIQ, THRESHOLD STUDIOS, JOSH STUART








About
MASKING is a psychological exploration of the phenomenon of neurodivergent masking. The film initially drops its protagonist into a series of exaggerated, surreal social spaces. These environments serve as a visual manifestation of her distorted perception and the innate urge to reduce human interaction to strict pattern recognition. Conceived as a modern homage to the original Ray-Ban 'Never Hide' campaign, the project grounds that classic ethos in contemporary nuance. It explores the tension between absolute masking and living entirely unfiltered, ultimately searching for a sustainable space in between.
production
Nojun Creative
Deliverables
3 min Branded Narrative
credits
Talent
LAINEY BALDWIN, JOSEPH OPPONG, CALEB BRIGHAM, RODRIGO FLORES, JORDANN FRUIN
Director
JOON RHO
Producer
BRUNA DAVI MOREIRA
Director of Photography
COLM KEATING
Production & Costume Designer
OLIVIA HORRELL
Camera Operator
SACHA VANHECKE
1st AC
GURKEERAT SINGH
2nd AC
SAMAN SHARIATI
Gaffer
CRISTIAN ORIAK, KARTHIK SHARMA
Key Grip
AVINASH RATHNANI
Sound Mixer
KEVAN MCGOVERN
Editor
JOSIAH MANINGAS
Colorist
DANIELA RODRIGUEZ
BTS Capture
HUSNAIN TARIQ, THRESHOLD STUDIOS, JOSH STUART








About
MASKING is a psychological exploration of the phenomenon of neurodivergent masking. The film initially drops its protagonist into a series of exaggerated, surreal social spaces. These environments serve as a visual manifestation of her distorted perception and the innate urge to reduce human interaction to strict pattern recognition. Conceived as a modern homage to the original Ray-Ban 'Never Hide' campaign, the project grounds that classic ethos in contemporary nuance. It explores the tension between absolute masking and living entirely unfiltered, ultimately searching for a sustainable space in between.
production
Nojun Creative
Deliverables
3 min Branded Narrative
credits
Talent
LAINEY BALDWIN, JOSEPH OPPONG, CALEB BRIGHAM, RODRIGO FLORES, JORDANN FRUIN
Director
JOON RHO
Producer
BRUNA DAVI MOREIRA
Director of Photography
COLM KEATING
Production & Costume Designer
OLIVIA HORRELL
Camera Operator
SACHA VANHECKE
1st AC
GURKEERAT SINGH
2nd AC
SAMAN SHARIATI
Gaffer
CRISTIAN ORIAK, KARTHIK SHARMA
Key Grip
AVINASH RATHNANI
Sound Mixer
KEVAN MCGOVERN
Editor
JOSIAH MANINGAS
Colorist
DANIELA RODRIGUEZ
BTS Capture
HUSNAIN TARIQ, THRESHOLD STUDIOS, JOSH STUART







